Monde Nissin

Listed as one of the Philippines’ top 100 companies, Monde Nissin is the company behind the iconic Filipino brand and instant noodle giant Lucky Me! and several leading products in the biscuit and snacking categories, including Fita crackers, Eggnog Cookies and SkyFlakes crackers.

Lucky Me! was launched in 1989.

In 2014, Monde Nissin added top Australian dip snack brand Black Swan to their stable of consumer goods. Black Swan is Monde Nissin’s first foray into the Australian snack food market. Black Swan is one of Australia’s largest dip brands. It was previously owned by Melbourne-based business Poseidon Tarama.

Monde Nissin Corporation is a family business. Betty Ang founded the company in the early 1980s and now serves as its president. Ang is the 23rd richest person in the Philippines, with a net worth of US$600 million as of 2013. That year, Monde Nissin achieved total company sales of around US$600 million. The company has cornered around 60 percent of the market for instant noodles in the Philippines, and 30 percent of the market for local biscuit brands.

The company is considered a pioneer in social marketing, as it made quality products that targeted the low-income segment of the Philippine population.

Monde Nissin has a sizable market in Thailand as well.