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Purple Ice Cream?

Purple Ice Cream

Passionfruit? Grape? Honey Lavender? Nope!

Purple Ice Cream has to be none other than the UBE flavor of the Philippines!

UBE (oo-beh) is Purple Yam… a tuber or root crop you dig from under the ground. Not to be confused with sweet potatoes. It’s purpler than the more widely known taro.

Dreyer's Ube Ice Cream flavor

Foreigner’s Light Version of Ube Ice Cream in Cone

Ube is often mixed with that other quintessential Philippine flavor — Macapuno (special coconut)!

How about purple ice-cream on bread? That would be using Ube ice-cream as a filling for your pandesal or any other kind of tinapay, and it’s good.

More information and photos after the website upgrade. Please check back soon! 🙂


From Ben & Jerry’s Flavor Graveyard: Purple Passion Fruit (Swirls of Raspberry-Blackberry & Passion Fruit Sorbet With Other Natural Flavors), which was available from the years 1996 to 2001.


Note to the Real Filipinos in Canada and the United States:

If you’re buying ube ice cream at the store, make sure to check the label of the container. Even if you see the iconic Magnolia logo, it could well be the OMGpeke Magnolia of Ramar Foods, which is definitely NOT what you grew up with in the Philippines. Without the “San Miguel” on the label, it’s not the real thing.

Ramar does not have access to San Miguel’s recipes and technology. Pinirata lang nila ang brand name at logo. San Miguel gets their ube from the Good Shepherd convent nuns in Baguio.

San Miguel Philippines — approved by devoted nuns, Maine Mendoza, Alden Richards, and the AlDub Nation!

Ramar Foods USA — being boycotted by real Filipinos!

If you’re craving the authentic Magnolia from the Philippines, look instead for the San Miguel Gold Label brand — Best of the Philippines flavors.

For Filipinos in North America, Selecta and Manila Sky are also ethical consumer options.

Mga walang hiya lang ang bumibili ng produktong Ramar.

Tangkilikin ang sariling atin!  Mabuhay ang Pilipinas!


If you’d like to contribute photos of the purple ice-cream made by Selecta, Fruits in Ice Cream (FIC), Arce Dairy, Carmen’s Best, Nestle or other companies, just send them in. 🙂

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